Facebook can be very useful to help promote your next recruitment fair or hiring event. You can leverage the in-built social sharing features of Facebook to gain more exposure, attract more candidates and improve your chances of filling up all of the open positions that you need to.
What are the best strategies for using our company Facebook page?
Create a new event and post it from your companies Facebook page. Your fans will automatically see an invite and when they repond, whether it is an acceptance or not, their friends will also see that response in their timeline. This provides an excellent way of gaining fast, direct exposure for your event – especially if it a physical event at a set location, date and time.
There are special, low cost “apps” that Facebook page admins can install in a few minutes that enable you to run contests. These are the most sought-after apps on Facebook. Your business can offer an incentive to take part on the content, which in turn can generate more friends and inbound leads for your fair or event.
How can a company gain new candidates via Facebook?
There are other apps that offer coupons and rewards to friends in exchange for taking an action – such as liking a page. This page could be a special page promoting your job fair or recruitment event. This will kick-start the viral sharing of this page – to help boost the number of attendees, for zero outlay and very little effort.
What are other creative ways to attract fresh, new talent to my recruitment event?
Specialised event apps can be very useful for promoting a recruitment fair because they can cost-effectively draw in a crowd. If a business uses a third-party app instead of the Facebook default app for creating events, the event may draw even more customers. With a third-party app, graphic art can be added to give more of an eye-popping look to the event promotion.
Finally, a special Facebook ‘group’ can be created either before or after the event, whereby attendees can ask questions, and receive answers, to either ensure that they attend or you follow up effectively after the event. Quite often, such groups lead to ongoing relationships between potential candidates and the company too. Another side benefit of using the power of Facebook.
Anyone can see that Facebook is highly beneficial for getting the word out about an event. In today’s socially connected society, it’s important to reach potential candidates through social networks and Facebook is one of the most popular social networks around.