Social media offers job-seekers a unique advantage. Using the tools provided by Facebook, LinkedIn, Twitter, and other networking sites, those looking to snag a competitive career opportunity have the edge needed to succeed by reading up on the profiles and company pages of prospective employers.
When a job opportunity becomes available, seeking the social media presence of the company or recruiter allows one to know the company values, what they are searching for in an employee and what will create the most appeal in the interview. This gives the candidate a chance to brush up on what he or she can offer as a potential employee.
Coming prepared by knowing exactly what skills the company needs and what issues the industry is tackling shows that one has done the research and is a good choice for the position. It also allows the job-seeker a chance to see the human side of those in the industry and what skills are especially valued. With this knowledge, one can emphasise the skills already in his or her skill set and better develop the skills that may be lacking. Furthermore, it gives the candidate the ability to connect with the hiring manager or recruiter on a personal level, using commonalities or shared interests discovered from the interviewer’s public profiles.
There is a wealth of information available to those who take the time to peruse a company and prospective employers on social media. This information gives one a unique glimpse into what the company is about and what those working in the industry value, which are elements that make one a stronger candidate for the position.