If you’re having trouble finding a new job then perhaps what you need to do is increase your online and social media presence! This increases your chances of getting found online, or turning up in search results. Here we outline five easy ways to impress potential employers through creating and establishing a valid online presence.
There are five easy tips to keep in mind when enhancing your online presence:
1. Make sure your personal name stands out from other, similar names.
Add your middle name on social media or use some other unique identifier if you have a common name. On Twitter, try using only a few hashtags in your Tweets, to distinguish yourself from others. Also try using a well thought out image for your own face – so it’s recognisable across the multiple social platforms. Consistency is important here.
2. Try to be present online across all credible social media platforms.
The most common are: LinkedIn, Twitter, Facebook and Google’s fairly recent social platform Google Pus. Less common, but rapidly emerging platforms include: Instagram (for images/videos), Vine (Twitter’s video platform) and Pinterest (especially good for highlighting images and charts). If you really want to increase you social media presence, then start a WordPress blog and socially share every post you make across all networks. There are many plugins and tools you can easily deploy to do this.
3. Check your privacy settings to ensure your photos and statuses are set to private.
You really don’t want an employer to see something embarrassing that you said or did, but at the same time, you do want to show off achievements and quality posts that you’ve recently made – so ensure your settings are known to you and set carefully. Most platforms enable you to override your normal settings on a per post/status basis – so sharing widely can be done when you feel it is appropriate.
4. Maintain a positive image by answering questions or giving back to online communities or groups.
Employers will appreciate your drive and compassion and this is another easy way to get spotted by figures of authority within your industry or field of expertise. Group features exist on Facebook, LinkedIn, G+ and Twitter (via lists and Twitter chat). Alternatively, you can start your own group or forum to regularly post updates and news items to build a tribe of loyal followers who appreciate your input, ideas and work. It’s a great way to highlight your thinking and position yourself online as a leader.
5. Make sure that you monitor what is said about you online by using tools such as Google Alerts and talkwalker.com.
It is easy, simple and valuable to use Google to track your social presence on the Internet. Remember, you should keep track of your ‘mentions’ online each day, carefully monitoring who is saying what about you. Your online reputation is important – so protect it carefully.
Always be careful not to enter into arguments or unhealthy debates online with certain individuals who may pop up from time to time. You don’t want to make any enemies online – since you never know exactly how much influence and power they have online and in the real world.
With these five simple steps, you can be well on your way to enhancing your online brand and who knows – a new, higher paying job too!