Social media has become a source for networking among job seekers and recruiters alike. Job seekers have a unique opportunity to search globally for that amazing position. They are able to present themselves digitally to the recruiter, which allows for their CV to be seen in situations that it may otherwise have been overlooked or not given. Recruiters are able to gain insight into the applicant’s professional and personal status through social media sites such as Linkedln, Facebook, Twitter, Google+ and other social media platforms.
According to the infographic “Job Searching with Social Media” by Career Enlightenment, 14.4 million people used social media in 2011 to find their last job and 89% of companies used social media for recruiting purposes. This provides an opportunity for recruits and head hunters to connect in a different way than has previously been used.
Additionally, employers are able to capture information from a candidate’s profile that may be imperative in the decision-making process. In fact, one in three employers rejected candidates based on information that was gathered online.
24 per cent of recruiters found helpful information about “fit and personality” of the recruits through social media and 65 per cent of employers have hired successfully through social media. It is clear that social media plays a integral role in today’s recruitment and hiring process and affords an opportunity for employers to gain insight into the candidate’s personality prior to hiring.
Social media has long been a source of entertainment for individuals. However, social media is increasingly becoming a place for employees to search job opportunities and for employers to search for worthy job candidates. Social media allows for employers to gain access to information that may otherwise have been unobserved and for job seekers to present themselves to employers in unique ways.