Our ways of communicating have changed drastically in recent years. We no longer simply rely on face-to-face or telephone communication. We are living in the mobile social media age with a multitude of social networks and social messaging apps available – each having unique features that help you to build connections within your personal social ecosystem. Getting to know your way around each network can be a pretty daunting task. You can easily post messages that are not only read by your “followers” but are also online to be viewed by the world at large.
Twitter allows you to use something called a hashtag. By simply putting a “#” symbol in front of the word, anyone looking for information on that particular word or topic can find your 140 character message. This allows others to follow you and enables your “tweets” to get more exposure. Alternatively, when using Facebook, your images and short form content may end up in the newsfeed of your family and friends.
With Facebook it is best to keep your images larger with a quality link to an interesting article if possible.
Talking of images, Instagram is a great way to showcase your pictures that you snap with your smartphone. Instagram is gaining popularity with businesses and brands right now, but unlike other media platforms, it is harder to add to links to these pictures. You could circumvent this problem by adding links that are clickable to your bio page.
The fastest growing social media platform in the last three years is Pinterest with its pinboard-style interface for images. Pinterest allows multiple images and infographics to be displayed simply and easily. These often include an abundance of information in relation to other social media sites. These infographics go beyond simple summaries and allow you to input as much information as possible for your audience.
No matter which social media networks you choose to use – you should always look to utilise their discrete features to help you get your messages across in order to reach the largest amount of people you wish to target. Mastering the discrete features of each platform can quickly grow your fans and followers and help to build up a valuable community. This is highly beneficial if you are looking to build and enhance your online reputation.