Employers use LinkedIn to find new talent for their companies, but they’re passing over your LinkedIn profile because it does not represent you as a prime candidate. With some simple changes you can have your LinkedIn profile page really stand out, you’ll stop getting passed over and increase your chances of landing your next career opportunity.
The first big mistake is neglecting your LinkedIn profile summary. Your summary deserves a lot of attention. It should not be blank or filled with dull phrases. To help fill out your summary section, make a list of reasons you believe someone should hire you and career highlights. Now form that list into short, meaningful sentences that showcase your value.
Second, break up your text with shorter, easier to skim bits of information. Recruiters are in a hurry and don’t have the time to comb through your lengthy profile. Condense those sentences down and use bullet-pointed lists so that potential employers can quickly make their way through your profile.
Third, in your profile ‘experience’ section, highlight value and accomplishments instead of simply listing out your previous job descriptions.
Always take the time to update and improve your information on LinkedIn. The improvements to your LinkedIn profile will help highlight the value that you can provide to potential employers and could be the difference between an exciting, new job or getting passed over yet again.